TP-LINK

TP-Link was founded in 1996 by two brothers, Zhào Jiànjūn (赵建军) and Zhào Jiāxīng (赵佳兴), with a network card they had developed.

The company name was based on the concept of “twisted pair link”, a kind of electromagnetic cabling, hence the “TP” in the company name.

TP-Link began its first international expansion in 2005.

In 2007, the company moved into its new 100,000 square meters headquarters and facilities at Shenzhen’s Hi-Tech Industry Park.

In September 2016, TP-Link unveiled a new logo and slogan, “Reliably Smart”; the new logo is meant to portray the company as being a “lifestyle”-oriented brand as it expands into smart home products.

Products include wireless routers, mobile phones, ADSL, range extenders, routers, switches, IP cameras, powerline adapters, print servers, media converters, wireless adapters and power banks. TP-Link also manufactured the OnHub router for Google. In 2016 the company launched the new brand Neffos for smartphones.

TP-Link manufactures smart home devices under their Kasa product line.

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